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An Appraisal of Hashtag Neologisms in Nigerian Digital Discourse: A Comparative Study of Twitter Trends

  • Project Research
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  • Abstract : Available
  • Table of Content: Available
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  • NGN 5000

Background of the study
Hashtag neologisms are increasingly prominent in Nigerian digital discourse, particularly on Twitter where language evolves rapidly. These neologisms emerge as users repurpose hashtags to create new words or expressions that capture social, political, or cultural sentiments. In the dynamic environment of Twitter, where brevity is prized, hashtags not only categorize content but also drive lexical innovation. Nigerian users employ creative linguistic strategies to condense complex ideas into short, impactful phrases, often resulting in neologisms that challenge traditional language norms (Akinyele, 2023). This comparative study investigates how hashtag neologisms form and proliferate across different Twitter trends. It examines the interplay between semantic shifts and morphological creativity, revealing how digital activism, humor, and cultural commentary intersect in these new lexical forms. The research provides insight into the mechanisms of digital word formation and the transformative power of social media on language evolution in Nigeria (Ibrahim, 2024).

Statement of the problem
Although hashtag neologisms are a visible feature of Nigerian Twitter discourse, there is limited systematic research on their formation and impact. Existing literature often focuses on the social and political dimensions of hashtags without addressing their linguistic innovation. This lack of focused analysis leaves a gap in understanding how neologisms emerge, spread, and influence overall language use. The study aims to fill this gap by comparing neologisms across different Twitter trends and evaluating their broader implications for digital language evolution (Chukwu, 2024).

Objectives of the study

  1. To analyze the formation of hashtag neologisms in Nigerian Twitter trends.
  2. To compare linguistic features of neologisms across different hashtags.
  3. To assess the impact of hashtag-driven neologisms on digital language practices.

Research questions

  1. How are hashtag neologisms formed in Nigerian Twitter discourse?
  2. What linguistic features characterize these neologisms?
  3. What impact do they have on overall language innovation?

Significance of the study
This study is significant as it deepens our understanding of digital lexical innovation by focusing on hashtag neologisms. The findings will inform theories of language change and digital communication, with practical implications for media and education (Akinyele, 2023).

Scope and limitations of the study
The study is limited to Twitter and focuses exclusively on hashtag neologisms in Nigerian digital discourse. It does not consider other platforms or offline language practices.

Definitions of terms

  • Neologism: A newly coined word or expression entering common usage.
  • Hashtag: A keyword or phrase preceded by “#” used to index digital content.
  • Digital Discourse: Communication occurring in online environments.




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